According to our conception of ALCEL, we do not solely exist to create profits. Our ambition is to cherish and to enhance the trust of our customers.

Furthermore, responsibility for the society is an inherent part of our company’s policy, which does not stop at the borders of our organization. In our supplier selection we set great store by an ecologically responsible production and protection of employee rights. Throughout all of our business activities, we strictly reject any form of corruption.

Last but not least, we see it as an honorable mission to foster the understanding between India and Germany and to replace prejudices on both sides with mutual esteem.